All summer long I kept seeing this Tampax #decidoio on tv and just passing it off as another one of those trendy Italian commercials with equally trendy music in the background. I know that stuff still gets censored in the states but over here…to each his own. You can clearly hear the f-word phrase from Mikey Mike’s song Doin’ Me near the end, but that’s not what bothers me. Neither do the tampons being associated with body-shaming, gender discrimination, and dressing as you please. What bugs me is the ‘I decide’ hashtag, as if deciding how you take care of your monthly should be a big effing deal in the first place.
The video isn’t shown in its entirety; missing is a part where a hand model demonstrates how to insert the tampon then release the applicator. All of 2 seconds that for some reason, is absent in this video. I find it hard to believe that #youngItalianwomenareTHATstupid.
Lo sapete vero?
You know, right?
Non smetteranno mai di giudicare
They’ll never stop judging
e di pensare che io lì non c’entro niente.
and thinking that I don’t belong there.
Mi fisseranno… ma va bene così,
They’ll stare at me…but that’s okay,
perché i loro sguardi non mi toccheranno
because their stares won’t touch me
e sarò proprio dove voglio essere.
and I’ll be right where I want to be.
Non smetterò mai di fare le mie scelte.
I’ll never stop making my choices.
Sono io a decidere.