McDonald’s piggybacks on tradition with La Sagra!

McDonald's-La-Sagra
Screen grab

And thank goodness it’s for a short time only. Did someone in the corporate think tank just wake up? With hundreds and hundreds of sagre (food festivals) occurring every year all over the peninsula, I can’t see how The Clown could’ve missed this golden opportunity from the beginning. Take a grilled pork sausage patty, slap some sauce on it, and voila! La Sagra is born! Even for a sagra purist like myself, how could I resist marketing like this?

McDonald's "La Sagra" panini

Okay, so it wasn’t the greatest of fast food meals but I liked that they offered a can of Peroni for just 30 cents extra. Certainly it does not compare to juicy salsiccia grilled over a fire, but if McD’s really wanted to get into the sagra spirit – I mean REALLY, a sagra is supposed to be fun! – they would’ve hung a salame from the ceiling to see what happens next.

Guess how long is the salame...
How long is the salame? Guess the correct answer and it’s yours!!

Advertisements

3 thoughts on “McDonald’s piggybacks on tradition with La Sagra!

No need to fill in the blanks, but comments are moderated

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s